The 5 social media marketing mistakes you should avoid

Social networks are great, and many say that it must be included and that we must be more active to generate traffic for our websites and turnover.

Here are five mistakes that you should not (more) do.

1. Make your promotion more than 25% of the time

If people are on social media, it's all about being entertained and having a good time, so they'll hate receiving promotions all the time from your Facebook page or Twitter account! Unwitting you will lose followers on your social network.

The promotion of your company or brand must, therefore, be done subtly and no more than 25% of the time you devote to the networks. For example, if you post four messages a day on Twitter, only one must promote your brand or company.

2. Publish content to publish

Experts say you have to publish a lot of content and all the time! Yes but no, regular display of content attracts attention and makes your media an active medium, but if you do not have creative or interesting content, publishing a lot of content just to may have the opposite effect and so attract negative attention. The result, a decrease in the number of followers ...

3. Use vulgar language

Use vulgar language in real life if you wish, but keep it for yourself. A website or social media must be in good French (or any other language of your choice).

The vulgar language is synonymous with aggression even if it is used for jokes and this will not push potential customers to trust you.

So prefer simple language, with short sentences and be courteous with all your followers even those who are not happy or who insult you directly. The worst case, do not respond to insults.

4. Being a robotic company without a touch of humanity

People on Social media marketing company like to communicate with other people and not with a robot or a square profile that only responds with "yes" or "no" or pre-recorded phrases.

You must add a touch of humanity to your profiles and messages. If you respond to a comment on your profile, then do not answer with the classic phrases like "we have received your comment and we thank you for the attention... »Be yourself on social media; it's as if someone is speaking to you in real life!

5. Do not address negative comments

If you are following and have read point 3, we have advised you not to respond to insults, but this is an extreme case, do not answer if you cannot control but the best is to answer (without vulgarity always) and with a touch of humor.

Generally, people are likely to write a negative comment rather than other things, they can spend a lot of time on your site and like a lot of topics without saying anything, but as soon as they go to see an article that does not mean they do not like it, they will leave a comment.

It will, therefore, take the time to read these negative comments and respond to a relationship of trust between you and your customers (or potential customers). For your answer, it will, of course, try to turn the negative comment into some positive things.