Four tips to choose your SEO agency

If you have a website, and it is vital for you to appear in the first pages of Google, you have probably already used an SEO agency.

And as you may have noticed, not all are equal.

Among those who subcontract their work in Romania, those who are never available to answer your questions, or those who cause a penalty on your site ... large are the chances of being disappointed and not to have any for your money.

Perhaps you have tried hardening your conditions with these agencies, asking for guarantees of results ... this is not necessarily the right solution. Because 90% of the time, these good results will be proposed to you on expressions or keywords which will not be impacting for your business.

But then, how to choose an SEO agency, without being an expert in this area? There are very simple criteria to choose your agency, without knowing anything about web marketing and SEO, and I propose to share them today with you.

To choose your SEO agency, you will need to use objective selection criteria:

Negotiate the contract of engagement

Most agencies tend to offer employment contracts on the very long term: a year or several years.

It is true that referencing requires long-term work, and that the results will probably be visible only after several months.

However, this tendency to propose long-term commitments means that the agencies do not question themselves throughout the delivery. A good agency must, therefore, allow you to negotiate contracts for up to six months, or to have a way out to stop the service in case of problems.

Support and impeccable follow-up

A good SEO agency must offer you support and impeccable follow-up.

This, therefore, requires an availability by mail, but also by phone, the days and working hours of the agency, in all circumstances.

This also involves the provision of a referent or an account manager who will be your privileged interlocutor and who will follow your referencing from the beginning to the end. Finally, it requires the issuance of regular reports, at least monthly.

A clear and transparent strategy

Also, a good Best SEO Company USA will propose a clear and transparent strategy to be able to trace your site in the search engines. They will, therefore, have to submit a detailed action plan with milestones and objectives to be achieved.

Be wary of agencies that do not communicate about their methods: maybe these are methods that are deprecated by Google. Perhaps they outsource their work abroad, under conditions that will be difficult for you to evaluate, and with interlocutors with whom you will never be able to trade.

Regular exchanges and coordination

Finally, the agency must be interested in your business, your goals, and your strategy, because SEO must increasingly be attached to the rest of your marketing and communication.

Also, the actions you perform on your site, on the Internet or as part of your traditional communication may have impacts on your SEO. And of course, the conflicting is also true.

Because of this, you must work in perfect coordination with the SEO agency. This one must offer you regular exchanges, and it must be interested in all the actions and the strategy that you put in place. If the agency does not do the rest of your communication and web marketing, go your way.